Prudential Insurance Malaysia Berhad organized a special event titled Secrets of a Millionaire Woman for 250 clients of Pandora's, Shu Uemura and L'Oreal brands of cosmetics and beauty products. The event, which was held on December 1, 2013 in Prince Hotel & Residence in Kuala Lumpur, Malaysia, invited Dato' Joey Yap as the main speaker. The event lasted for an hour and twenty minutes.

Dato's talk focused on the use of BaZi, a form of personality analysis based on ancient Chinese Astrology, to form better understanding on one's financial capability. He revealed a quick and easy way to determine the financial success of a person by reading the information available in a BaZi Chart, which is plotted based on one's birth information.

As the talk drew to an end, he highlighted the concept of awareness and convinced the participants on the importance of understanding their strengths and weaknesses in charting financial success in life.